How to ace your designing by Typography?
Typography is an element of designing. an integral part of designing happens to be communication and most of the communication that happens on the web and social circle is in written form, thus the reason behind typography being such a salient segment in designing.
· ELEMENTS OF TYPOGRAPHY:-
i. Hierarchy : the hierarchy structuring becomes so essential as it makes the user trace the information easily and quickly. The content should eb showcased in a manner that the most significant portion is highlighted from the less prominent.
ii. Alignment : creating an alignment in the text is visually effective. Most of the times it differs based on the language as right alignment is used for languages like Arabic, Hebrew and light alignment is used for English. The center alignment is opted when quoting something or justifying elements.
iii. Line length and height : the line length is the number of words covered in a line or the length of the word block from the left margin to the right margin. Base line is the imaginary line where the words or the text resides and the vertical distance between these two baselines is known as line height.
iv. Fonts : fonts are the style, size, design determinant of the text.
v. Text size : the text size is measured in inches, millimeters or pixels and differs according to titles, sub titles, headings and the content.
vi. White space : white space is also recognized as the negative space between varied segments. If this space is not structured in the right manner than it may result in haywire text patterns in other devices.
· RULES AND PRINCIPLES OF TYPOGRAPHY.
i. Understand the difference between Typeface and Font :
The terminologies typeface and fonts are used interchangeably these days but one should know that they have a vast difference. Typeface are a particular set of glyphs or sorts e.g., Helvetica, Arial. Fonts are the different styles and designs and each one is different from the other e.g., 12 point Helvetica, 10 point Helvetica.
ii. Typeface should compliment the UX :
While designing and choosing the typeface one must discern the product background or just have an understanding of the background of what has to be depicted and use a typeface which would enhance the same.
iii. Focus on grammar :
The grammar and vocabulary one uses in the text should always be correct and appropriate and this should always be under check by the person responsible. A single wrong text compromises the entire meaning of the text.
iv. Build on hierarchy :
Using the hierarchy element becomes essential in order to get the structured view of the entire text. Laying out a planned hierarchy of the texts and building on it as per the specification needs to be done. The scan ability and readability of the text improves with hierarchy set up as the person viewing it gets drawn towards the bigger bolder texts which are more vital.
v. Consider localizability :
When building a product for a segregated market it must be taken under consideration that it might get translated into numerous languages and when that happens the text should be extracted to have the same meaning and effect, the signs and symbols must be retained. Also, when targeting an audience, there must be content that appeals to that specific mind space.
vi. Readability and Legibility :
Legibility is the measure of how fact a person can distinguish between different characters. Readability is the property of how accessible and fast is it to read a text or block of words. Including is features is a fundamental job as without it the text would lose all the audience.
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